BMI 3CI Assignments

	Course Information SIS form Class Expectations Unit One
	Formative Assignments The Basics of Marketing What is a Target Market? Data Mining Economics and Marketing Understanding Supply and Demand The Consumer and Segmentation The Consumer Buying Process Competition Competition Simulation Competitive Advantages Competition in the Service Market What is Market Research Secondary Research Primary Research Focus Groups Statistical analysis Types of Market Research The Market Research Report
	Summative Assignments Consumer Profiling exercise Market Research Assignment Unit Test Review

	Unit Two
	Formative Assignments Product
	Product Development Positioning Positioning Exercise Branding Branding Game Brand strategies Packaging Price Pricing in Marketing Pricing Strategies Pricing Policies Place The Channels of Distribution Logistics & Transportation Product X Distribution Practice Inventory Management Promotion Introduction to Promotion Advertising Publicity and Public Relations game Sales Promotion Personal selling process

	Summative Assignments Product Design Assignment Product Pricing Take Home Product distribution Take Home Infomercial

	ISU The Retail Room Exam Review

last updated 23-Feb-2007